We believe in creating hair care products that are simple to use yet potent enough to deliver on their promises. We choose ingredients that are clinically tested to work and – more importantly – we use these ingredients in amounts proven effective. No magic potions, no gimmicks, no fads, no misleading claims. Just pure quality at a fair price.

simple, effective, addictive

No Parabens. PEG, EO/PO, Formaldehyde, PABA. Animal cruelty free.