We believe in creating haircare products that are simple to use yet potent enough to deliver on their promises. We choose ingredients that are clinically tested to work and – more importantly – we use these ingredients in amounts proven effective. No magic potions, no gimmicks, no fads, no misleading claims. Just pure quality at a fair price.

Simple, effective, addictive.

FREE OF: PARABENS, PEG, EO / PO, DEA, FORMALDEHYDE, PABA & GLUTEN.

ANIMAL CRUELTY FREE.

Controls frizz, improves manageability and adds shine. Shortens drying time while sealing and protecting the hair from the styling tools. Excellent for adding bounce and vitality to permed or naturally curly hair.